Est. May 1999
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Sanitizing Products
Against Coronavirus |
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Blue Ocean ProductsAppear Automatically in the Blue Ocean Market
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All products who are very special or even unique because of its technology, characteristics or performances have therefore automatically its own niche in the market. These products have no competitors, because similar or less, equal products do not exist. |
These products by its nature of effectiveness, benefits, technological advantages are therefore called " Blue Ocean Products ". Therefore Blue Ocean Products do not compete with this similar, or so called " me too products ". |
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Blue Ocean is a slang term for the uncontested market space for an unknown industry or innovation. Coined by professors W. Chan Kim and Renée Mauborgne in their book ( 2005 ) " Blue Ocean Strategy : How to Create |
Uncontested Market Space and make the Competition Irrelevant ". In an established industry, companies compete with each other for every piece of available Market share. |
Appear Automatically in Red Ocean Markets
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Red Ocean products are in fact as mentioned similar, equal and quite comparable or almost identical among the other competitors products. The quality is more or less the same, therefore it is a battle of who sells best. Or higher prices are prestigiously justified. Constant expensive marketing and advertising about |
better " me too " products with lower prices & discount fights for the attention to maintain convincing new market shares. All over the World in emerging countries the coating market is incomparably oriented to low prices, but by far not to quality. |
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Water Based - Non Toxic - Free of poisoning Lead, Heavy Metals, Ammonia,
Organic Vapors Emission = 0 VOC - Free of cheap monomers : Styrene, Vinyl and VEOVA,
100% Ecological = Environmental Friendly and
Sustainable, but also for the Final User